Google Ads Display Certification asks; “Engagement” with a lightbox ad on a mobile phone or tablet is achieved when someone:
- the user hovers a finger over an ad for at least 2 seconds.
- Watches the ad twice in a row.
- Expands or interacts with the ad.
- In two seconds watches the ad.
Of all the correct answers related to the above question, this is the correct answer: “When someone expands or interacts with the ad on a phone or tablet.”
What are lightbox ads?
Even though an ad may look interesting, it is not interesting enough for the user to stop and click on it.
Here is when a lightbox ad comes into play. It may make you wonder what a lightbox ad is?
Lightbox ads make the user interacts with the ad without leaving the current screen on a mobile phone or tablet.
When a user engages with an ad on a mobile, it pre-expanded ads and fills the screen to display videos or images.
This user engagement eventually leads the user to land on your website.
Benefits of lightbox ads What is user engagement?
Lightbox ads have several benefits. First, they increase user engagement and help you connect to the right customers.
Besides, you only have to pay for the add only when someone opens the ad for at least two or more seconds.
It is why you need to add resources to make ads more captivating for an increase in ad watches.
You can also add an ad explanation to increase engagement with a lightbox ad.
How do Lightbox ads work?
Lightbox ads come in standard Interactive Advertising Bureau (IAB) sizes. They get made using cards with images or videos to increase user interacts.
Interacts with the ad can be in an invitation state or with expandable ad spaces.
Engagement of an ad on a mobile phone or tablet is achieved when someone taps, expands, or interacts with it.
Lightbox enhances the user experience and adds value for advertisers. It helps make the most of expandable ad spaces on mobile phones or tablets.
What is user engagement?
User engagement with a lightbox ad on a phone or tablet is achieved when someone engages with the ad. It means when a user hovers at an ad for at least a few seconds or when a user watches the ad twice.